Plain Simple Joyce
Email marketing campaigns are quite an effective tool. They keep you in constant contact with your customers, giving them a reason to think about you and your products throughout the year. But, email marketers can never take anything for granted. What worked last month may not turn clicks into conversion rates today.
When sending out any email newsletter campaign, the wrapping on the package matters. Hard to read text, distasteful colors, and cheap imagery have a tremendous impact on your recipient's decision whether to open or trash. A great message with a valuable sale may be included; however, the message needs to be opened. A well designed email newsletter attracts new and potential customers who are motivated by the products you promote in your campaign.
More and more retailers are using email marketing to direct traffic to their online stores, making the need for imagery to come awfully close to the real thing. This makes it crucial that the imagery is sharp, attractive, and detailed. Unlike shopping in a physical store, that image is all they have with which to make a final purchase decision.
Imagery Matters
We are visual people. "A picture is worth a thousand words", is an expression that rings quite true. Sellers on EBay depend upon imagery to sell. If an image is not attractive, we automatically attribute cheapness or a negative feeling about that product, whether true or imagined. We don't want to buy something that is not appealing. So why would your clients and prospects? Imagery adds substance to text. We can see how this works in blog articles alone. It is much more appealing to read an article with colorful, visual examples of what the author is describing, then just plain text. Adding visuals keeps the readers attention for a longer period of time, keeping the reader interested and not bored.
You don't have to be a retailer to benefit from the use of imagery in your email newsletter campaigns. Maybe you are having a promotion and giving away a particular product, or creating brand awareness. Using visual aids can promote increased traffic, as well as being a catalyst for higher conversion rates.
Relevant Content Always Reigns
Nothing takes the place of targeted, relevant content. Your subject line needs to be catchy, accurately reflecting your message. Conversion rates depend on a highly receptive audience. Attractive imagery never takes the place of correct grammar and professional content. Your goal with every campaign remains the same, sending out the right message - to the right audience - at the right time. Designing and customizing demographically targeted campaigns, is always your first and foremost goal.
Joyce E. Kuras - SEO marketing content writier -
http://www.activetrail.com
What Is On YouTube Today?
Plain talk about a complicated city
Here Are Some Items From Amazon You Might Like.
 3 Pack of Universal Touch Screen Stylus Pen (Red + Black + Silver) List Price: Sale Price: $0.01 You save: $29.98 (100%)  Eligible for free shipping!Availability: Usually ships in 24 hours  |
 5 in 1 Card Reader for iPad List Price: Sale Price: $0.01 You save: $0.15 (94%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 AmazonBasics Stylus for Touchscreen Devices Including Kindle Fire, Apple iPad 2, the New iPad, Motorola Xoom, Samsung Galaxy Tab, BlackBerry PlayBook Sale Price: $10.93 Eligible for free shipping!Availability: Usually ships in 24 hours |
 OtterBox Defender Series for the New iPad (3rd Generation) & iPad 2 - Black List Price: Sale Price: $47.00 You save: $42.95 (48%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 GOgroove BassPULSE 2MX USB Powered 2.0 Channel Computer Speakers for Apple Macbook Pro , Air / Toshiba / HP / ASUS / ACER / DELL / Compaq / Sony Vaio / Samsung / Gateway & more Laptops / Desktops! List Price: Sale Price: $25.19 You save: $39.80 (61%) Eligible for free shipping!Availability: Usually ships in 24 hours |
 Marware Kindle Fire Clear Screen Protector 2-Pack with Cleaning Cloth - Lifetime Warranty List Price: Sale Price: $3.99 You save: $11.00 (73%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 Sandisk 16GB MicroSDHC Memory Card, Class 4 List Price: Sale Price: $2.87 You save: $47.12 (94%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
 rooCASE Dual-View Multi Angle (Magenta) Genuine Leather Folio Case Cover for Amazon Kindle Fire 7-Inch Android Tablet List Price: Sale Price: $13.95 You save: $36.00 (72%) Eligible for free shipping!Availability: Usually ships in 24 hours |
 rooCASE Dual-View Multi Angle (Black) Genuine Leather Folio Case Cover for Amazon Kindle Fire 7-Inch Android Tablet List Price: Sale Price: $13.95 You save: $36.00 (72%) Eligible for free shipping!Availability: Usually ships in 24 hours |
 Newgen CRIPAD51 5-in-1 Card Reader for Apple iPad, iPad 2 & New iPad List Price: Sale Price: $0.98 You save: $19.01 (95%) Eligible for free shipping!Availability: Usually ships in 1-2 business days |
Items recently purchased on this site:
Thanks for visiting!