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When you've been around internet marketing as long as I have, you realize that you still have loads to learn.
I have created several digital products in the last few years, and sell them directly and via affiliates. Earlier this year I launched my latest product and looked forward to similar success that I had enjoyed with other ebooks I'd written.
However, not everything went to plan on this occasion. I was getting good traffic to my sales page, which I thought was the best I had ever written. But I wasn't getting the conversions. The traffic was coming, but it wasn't buying in anything like the ratios that I was used to.
Like most internet marketers, I immediately assumed that my sales page was lacking in some way. I analysed it from every angle I could think of. While I did spot a couple of minor points, I came to the conclusion that there was nothing fundamentally wrong with my sales page.
Then, I came across the research work of a lady called Valerieann Giovanni. This taught me the importance of the subconscious in web page design. Subconscious, I hear you ask? Are you going into black magic?
Not quite. However, whenever a web page is displayed to us, our subconscious makes an instant decision whether to like it. If the subconscious doesn't like a page, then there is little chance of the visitor taking the action the page owner wants. And that is what was happening to my sales page.
I made some changes based on the new principles I had learned, and my sales began to flow. In fact the conversion rates on this eBook became better than any of my other products.
If you find your best sales pages not converting, learn how to make sure they appeal to the subconscious of your visitors by Clicking Here.
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